Brand Builder Award of the Year Goes to Tikkurila

The Brand Builder Award of the Year is the renewed type of recognition of the Finnish Association of Advertisers’ Advertiser of the Year Award. In addition to the name, the grounds for assessment and related processes of the award have been renewed. Attention is now being given more to, for instance, protection of the trademark. The first Brand Builder of the Year recognition was received by Tikkurila Oy, which is responsible for Kemira’s paint business, in connection with the Annual Meeting of the Finnish Association of Advertisers on 27 March 2008.

This recognition is being given each year to one member enterprise of the Association which has been a model example in its marketing communications. As new aspects in selecting the Brand Builder of the Year, emphasis is being given to how well the enterprise has succeeded in systematic and sustained brand management and how it has taken the protection perspective of its trademarks into consideration.

”The Board of the Association gave special attention in its selection to the fact that Tikkurila has created added value in the form of services for consumers in its marketing communications, and has consistently adhered to its chosen brand world,” says Ritva Hanski-Pitkäkoski, Managing Director of the Finnish Association of Advertisers.

Tikkurila is one of Finland’s best-known consumer brands, and it has succeeded in generating a sense of added value for its customers. In Tikkurila’s world, paint is not just colour to be spread over a wall, but a central aspect of interior decorating and landscape construction. Tikkurila’s brand building has been multidimensional, it appeals to various senses, and it is consistent – resulting in strong mental and memory-based images. Their marketing communications are also easy to identify. The protection of Tikkurila’s trademarks and corresponding rights has been handled well.

“Our thanks go absolutely to everyone working for Tikkurila, because all have participated here with their own contribution and activities in the building of our common brand name. All who work for Tikkurila have also been highly committed to our selected marketing strategy and have thereby taken our goals into account excellently in their everyday work,” states Arto Lehtinen, Vice President, Marketing, for Tikkurila Oy.

“This recognition gives every one of us hope that the persevering work we’ve done in implementing our challenging marketing strategy has not been in vain. Moreover, the positive customer feedback we get every day about the operational effectiveness of our services gives us the courage to continue with this chosen policy.”

More information:
Finnish Association of Advertisers
Ritva Hanski-Pitkäkoski, Managing Director
Tel. +358 (0)9 6860 8417, +358 (0)40 5080607
ritva.hanski-pitkakoski(at)mainostajat.fi, www.mainostajat.fi

Tikkurila Oy
Arto Lehtinen, Vice President, Marketing
Tel. +358 (0)9 8577 3431, +358 (0)400 457381,
arto.lehtinen(at)tikkurila.com, www.tikkurila.fi

The Finnish Association of Advertisers is a nationwide supervisor of interests for companies and corporations that purchase advertising. Its member enterprises (approximately 400) represent commerce, industry, branches of trade and public corporations. Their contributions represent over 80 per cent of Finland’s overall investments in marketing communications. The task of the Finnish Association of Advertisers is to strengthen the operational requirements of advertisers and promote marketing that is economical, effective and compliant with good practice.

Tikkurila (Kemira Coatings) is the leading supplier of paints in Northern and Eastern Europe, providing consumers and professionals with branded products in approximately 40 countries. The product range consists of decorative paints and coatings for the woodworking and metal industries. In 2007, the company had net sales of EUR 625 million and a payroll of 3,800 employees.

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