Wood finishes product range will be renewed as of 1 April 2009
17.04.2009 10:42
We started a renewal project in autumn 2008 to build a product range offering higher quality and greater added value to our customers.
Tikkurila wood finishes have
benefited from a strong development phase, and several new products have been
launched. We are now renewing our product range by removing overlapping
products. Our products have also
been renamed to facilitate identification.
Additionally, the product range will be harmonised and the visibility of
our strongest products will be increased.
Trade names changed
In wood water-borne products, the names Pinja and Akvi
have been used for both indoor and outdoor products. To facilitate
identification of the products, wood water-borne products for indoor use will
have the prefix Akvi and products for outdoor use will have the prefix Pinja.
Lacquers for indoor use have the
prefix Akvilac, primers will be named Akvi Primer and finishing paints become
Akvi Top. Names for wood water-borne
window paints for outdoor use will be changed to Pinja Flex. Prefixes for wood
water-borne UV-curing will remain as Luminol, 100% UV-borne remain as Uvinol
and catalysed lacquers remain as Merit. In catalysed paints, the prefix remains
Diccoplast, with a few exceptions. Name changes in these other product groups
are minor.
You will find more detailed information on changes in
the names and codes for water-borne products in a separate attachment in the
centre spread of this magazine.
Product range will be harmonised
The number of sales items in wood finishes has
increased substantially. To improve our service, we will reduce the number of
products in stock and remove some less popular or overlapping products. It is
our objective to improve the availability of both auxiliary products and order
products.
Harmonisation of the product range will allow us to
provide a better service to our domestic and overseas customers.
More visibility for the strongest products
Globalisation and expansion of our markets requires us
to expand our Temaspeed distributor network and increase customer familiarity
with our products. We are supporting this by, e.g. making the trade names for
wood water-borne products clearer and adding more information to the product
descriptions.
Temaspeed distributors allow us to offer our customers
a strong range of basic wood finishes supplemented according to the needs of
our customer sector and with new innovations. With our extensive distributor
network, availability of these basic products is guaranteed in Finland and
abroad.
A
competitive product range requires constant updating, systematic product
management and new product launches. A successful product is a sign of a close
co-operation between Tikkurila and their customers.
Download the renewed wood product list here
return to headlines
