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Tikkurila celebrates its 150 years journey in 2012
For 150 years already, Tikkurila has offered beauty and protection. A small oil press has grown into one of the leading paint companies in the Nordic area as well as in Russia and other selected Eastern European countries. – Tikkurila inspires you to color your life.
At first, linseeds were compressed into animal feed cakes, and untreated linseed oil was used for surface treatment. Varnish cooking began in 1867, and the manufacture of paints and lacquers in industrial scale in 1919. Extensive marketing and customer training activities, which were started in the 1920s, still continue today. In the 1960s, the operations were expanded to cover tinting technology, but in 2000 Tikkurila returned to its roots – to developing, producing and marketing paint.
Tikkurila celebrates its 150th anniversary in 2012. The official anniversary is on August 14, but it will be celebrated together with various stakeholders throughout the year. The anniversary year look and feel are tied together by the official emblem, visual concept, and the "Colorful visions since 1862" slogan.
In spring 2012, a book about the history of Tikkurila with the title "Colour Card – 150 years of Tikkurila Stories"will be published. The Finnish edition will come out in March and the shorter English and Russian editions a little later.
Sustainable Beauty – the social responsibility program
2012, there will be increased focus on social responsibility. Tikkurila
is a responsible player that wants to promote the well-being of
children, the young, adults, senior citizens or any underprivileged
group of people by actively participating in projects that bring delight
and comfort to their lives and add sustainable beauty with paints and
colors to various spaces and environments.
As part of the 150th anniversary year, Tikkurila will introduce the “Sustainable Beauty” program for social responsibility, with the aim to further emphasize Tikkurila's responsible approach in the markets and areas where the company operates.
For more information on the anniversary year, Tikkurila's history and the social projects, please see Tikkurila's anniversary website at www.tikkurilagroup.com/150.