Trendsetters are visionary and active and seek inspiration and experiences.
The visionary Trendsetters seek inspiration, experiences and opportunities to get that sense of true fulfilment from their homes. Concepts such as quality of life, sustainable development and individual solutions are important for such individuals.
Furthermore, they tend to be environmentally aware and therefore will take environmental issues into account in their product selections.Trendsetters are early adopters who are interested in innovations and novelties. Their product selections are based on the need to create an individual and aesthetic living environment.
Consequently, product ranges must be wide and cover the needs of trend-conscious forerunners.Trendsetters appreciate a store environment that is rich in experiences, where colours and painted samples are clearly displayed. They enjoy participating in designer-consumer events and in-store organised interior decoration nights, as well as joint events organised by the retailer, Tikkurila and interior decoration magazines.Finally, Trendsetters are influenced by advertising that emphasises experiences and inspiration, as well as the creation of an individual and sustainable living environment through paint.